What happens after famous pets die?

The pet influencer industry is incredibly lucrative. Pets with hundreds of thousands of followers can earn thousands of dollars through sponsors. With over a million followers, they can easily earn between 20K-50K. But for owners whose income relies solely on their pets, an unexpected death can be personally and financially devastating. In this week’s Stay Tuned, we’ll chat with Jonathan Graziano, who had to pivot after his ‘bones or no bones’ viral TikTok pug ‘Noodle’ sadly died.