
The Polaroid Go is the brand's smallest instant camera
Last week, Polaroid launched the Polaroid Go, its most compact analog camera — the new model boasts a longer-lasting battery and more.




Although Polaroid is 84 years old, it has seen a resurgence in popularity over the last few years. Its cameras even inspired Instagram’s original logo, which was so beloved that the social media platform brought it back for their ten year anniversary.
Polaroid is not the only instant camera brand on the market. Japanese competitor Fujifilm also released a new camera this month as part of their Instax Mini series, the Instax Mini 40. The camera is designed with automatic shutter and exposure, meant to help you get the perfect shot by adjusting to your environment lighting. There is also an automatic built-in flash for low light settings. It works with any Instax Mini film and you can even choose fun borders or black and white options. With this camera, Fujifilm pivoted from the classic candy colored look of the popular Instax Mini 11 and went with a more vintage style. The Instax Mini 11 is an Amazon bestseller with a 4.8-star average rating from over 13,200 reviews.
If you’re looking for a more modern take on the instant camera, you may want to consider the Kodak Printomatic. This instant camera will print 2 inch by 3 inch photos on Kodak Zink paper, leaving out the classic borders of instant film. Unlike most instant cameras, it will allow you to capture a photo while another one is printing. It also has an automatic flash setting for low light environments. You can choose from six different colors like Green, Pink and Yellow.
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