During a recent earnings call, Procter & Gamble’s CEO said shoppers will start seeing price hikes from its brands this summer, including Tide, which has manufacturing plants in the U.S. but may import ingredients, materials and packaging from abroad. These laundry detergent pods have a color protector, odor fighter and stain remover inside. They dissolve quickly in cool or warm water, according to Tide.
Procter & Gamble also owns the paper goods brand Bounty, which, similar to Tide, makes its products across the U.S. but may import ingredients, materials and packaging from abroad. These paper towels are absorbent so you can quickly soak up messes. Rolls come pre-measured, letting you tear off small or large sheets along the perforated lines.
Kosterina harvests Koroneiki olives in Greece to make this extra-virgin olive oil. Before the price of this pantry staple increases due to the 15% tariff imposed on countries part of the European Union, consider buying a couple of bottles. The EVOO, which I use for sauteing, roasting and making dressings, has a buttery, peppery flavor.
Apple makes most of its hardware in China and produces devices like iPhones, iPads, MacBooks and AirPods in India and Vietnam. NBC Select reporter Harry Rabinowitz, who tested Apple’s AirPods 4 for two months, says they’re a small, comfortable pair you can rely on daily. “These are the best earbuds for anyone who hates the feeling of rubber eartips clogging their eardrums,” he says. “They also have new features like dust and water resistance, and adaptive audio, which automatically switches between noise cancellation modes.”
The JBL Clip 5, which is made in China, is our team’s go-to Bluetooth speaker — the audio quality is impressive for the device’s size, and its built-in carabiner clip lets you attach it to bags, bikes, beach umbrellas, bathroom towel rods and more. You can use the speaker for up to 12 hours before needing to recharge it, according to the brand. The Clip 5 is also dust- and water-resistant.
We saw the biggest hike yet from Nintendo this month — the brand increased the price of its original Switch from $299 to $339. This is especially notable since the Switch's price hadn't changed since it launched in 2017.
Nintendo's handheld gaming console is beloved among the NBC Select staff, so we still recommend buying it if it’s on your wishlist — its price could increase again at any point, and it’s more readily available compared to the frequently out-of-stock Switch 2. The Switch has two detachable Joy-Con controllers and three play modes: TV, handheld and tabletop. It’s also designed with built-in motion controls that immerse you in games.
Most Google Pixel products are made in China and Vietnam, like the Pixel Watch 3, which won an NBC Select Wellness Award. Rabinowitz says it’s Google’s best smartwatch yet, although it’s only compatible with Android phones (which are also likely to increase in price soon). It has fitness tracking features, including the ability to automatically log workouts and build custom runs. The water-resistant watch has a 24-hour battery life, according to the brand, and collects data about your sleep.
I buy basics from Gap every time they’re on sale, including this 100% cotton T-shirt, which is made in India. The shirt has a soft, loose feel, short sleeves and a crewneck. It runs true-to-size, in my experience. I typically wear it tucked into a pair of jeans, and in the colder months, I throw a cardigan over it.
These Levi’s jeans, available in men’s and women’s sizes, are produced in China, but the brand makes and sources apparel from across the world. “I’ve been wearing a pair of Levi’s 501’s for over 6 years now,” says NBC Select editor Jordan Bowman. “I love the classic, straight fit because it works for almost every outfit, and the cut is honestly timeless. There’s a reason these are one of most iconic pairs of denim of all time.”
Lululemon, which makes and sources products from across the world, raised prices on a small portion of its merchandise this summer. According to an earnings call, the hikes were “modest” and “strategic.” The brand didn’t specify exactly what products increased in price, or whether customers should expect additional increases in the future. Lululemon’s Wunder Train High-Rise Leggings are my all-time favorite pair for high-intensity workouts like running, as well as strength training. They have two side pockets, a hidden pocket in the waistband and a waistband drawcord.
Adidas, which primarily makes its shoes in Asia and Germany, will eventually raise prices on its U.S. products, according to the brand, which did not disclose how much increases will be or what items will be affected. These are some of Adidas’ most classic sneakers for men and women. The Samba has a leather upper, synthetic fabric lining and grippy rubber outsole.
Birkenstock, which makes products at its factories in Germany, plans to raise prices globally to offset tariffs at some point before September. The brand’s Arizona slip-on sandal for men and women has two adjustable straps and a cork footbed. There’s also a deep heel cup to keep your foot secure, as well as a raised toe bar to encourage the natural gripping motion of your feet, according to the brand.
During a recent earnings call, Under Armour, which sources products from countries like Vietnam, Jordan and Indonesia, shared that it’s increasing prices on its apparel, shoes and accessories. We’ve tested lots of Under Armour’s activewear and sneakers over the years. The Charged Surge 4, available in men’s and women’s sizes, is a basic shoe that’s great for walkers, runners and gym goers. It has a cushioned midsole to support feet and a grippy rubber outsole to stabilize you on various surfaces. The sneaker is also made with mesh to keep feet cool.
SharkNinja already raised prices on a handful of products in response to tariffs, and will continue to, according to a statement from the company’s CEO during a recent earnings call. Almost every NBC Select staff member has a Ninja appliance in their kitchen, most of which are manufactured in China and Southeast Asia. While we love using the Creami to make frozen treats, we rely most on Ninja’s basic kitchen gadgets, like blenders, air fryers and coffee machines. This air fryer is recommended by NBC Select SEO editor Nikki Brown, who appreciates that it’s big enough to feed a few people, yet compact enough to keep in her small kitchen. The appliance is easy to operate, and you can use it to air fry, roast, reheat and dehydrate ingredients. Its detachable parts are dishwasher-safe, according to the brand.
We recommend Dyson’s vacuums, which are made in countries like China and Malaysia, because they have superior suction and make cleaning all types of floors a breeze. If you have one on your wishlist, now is the time to buy — Dyson’s vacuums are hundreds of dollars, so potential price increases could put them out of your budget. The Ball Animal 3 Extra upright vacuum is designed to clean large homes with pets. It has a detangling brushhead, three cleaning modes and a built-in filtration system, plus it comes with multiple accessories, including a pet grooming tool.
In the spring, Sproos notified customers that it planned on holding prices steady for the time being. We’re keeping a close eye on increases, which we haven’t seen yet — that means now is the best time to invest in one of the brand’s filtered showerheads. This set comes with a handheld fixture that has a replaceable filter and three spray modes. Everything you need for installation is included, including steel pliers and step-by-step instructions.
Ikea’s furniture and home goods are centered around Swedish and Scandinavian designs, but they’re manufactured worldwide. Rabinowitz’s favorite Ikea piece is this shelf, which he has a larger version of. “This storage shelf has moved with me across three apartments in New York City — it’s outlasted couches, mattresses, bed frames and TV stands,” he says. “It’s not going to wow anyone aesthetically, but it is extremely practical.”
Many brands, including Casper, assemble their mattresses in the U.S.. Still, they import materials like fabrics, foam and springs from overseas — that could lead to increased production costs for companies, and, in turn, increased prices for shoppers.
NBC Select updates editor Mili Godio recommends Casper’s Original Hybrid Mattress if you need to upgrade soon. “I bought this mattress in 2021 and it still feels brand new years later,” she says. “It’s semi-firm, which is perfect for my husband and I since we tend to have different preferences. I’m really picky about my mattresses because I’m a very hot sleeper, but this one manages to feel fairly cool and doesn’t trap heat, in my experience.”
The cost of baby gear like strollers and car seats, much of which is produced overseas, is up 20% on average since January, according to BabyCenter, a digital parenting resource. Uppababy raised prices across most of its products a few months ago, so if you’re in the market for one of the brand’s strollers, car seats, high chairs, changing backpacks or bouncers, buy it before another round of hikes happen. Rabinowitz used the brand’s Aria car seat to travel with his newborn, and he still uses the brand’s Vista V2 stroller with his now 1-year-old. He recommends buying from Uppababy if you’re looking for high quality pieces and peace of mind as a parent.
Coterie already increased the price of its monthly diaper box by $5, and the price of its 4-pack of wipes by $3, per auto-review shipment. In an email to customers, the brand cited “global economic factors and rising material costs” as the reason for the hike.
Rabinowitz started buying the brand’s diapers when his baby was born last year. “Using Coterie’s diapers make me feel good as a parent because they work really well and don’t have ingredients that I’m skeptical of, like a lot of plastic and perfumes,” says Rabinowitz. “The subscription is easy to use and very flexible — if I’m scheduled to get diapers in five weeks but I need them in two, I can move up my shipment date.”
Similar to Uppababy, Bugaboo raised prices across its baby gear earlier this year. Select products were impacted, but the brand didn’t specify which ones — if you have your eye on something, buy it before its price goes up. NBC senior photo editor Becca Delman, a soon-to-be mom of three, highly recommends Bugaboo’s compact travel stroller. “The Butterfly 2 works so well for my 10-month old and 3.5-year old,” she says. “It’s lightweight, I can fold it with one hand and it’s easy to clean. The lay-flat feature is also great for my new baby when he arrives in November.”
Yes, in addition to individual brands, some retailers plan to start pricing their merchandise higher due to tariffs. Here are a few we know about right now:
The companies below already raised prices due to tariffs, and they may do so again depending on how policies change over the next few weeks. I’ll continue updating this list as more companies announce hikes.
Tariffs are causing many people to reevaluate their spending habits. In fact, 49% of U.S. consumers plan to buy less frequently if/when tariffs raise prices, according to Smarty. Here are a few expert tips from Porwal to help you save.
At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and with no undisclosed financial conflicts of interest.
I’m a reporter at NBC Select who has been covering tariffs since they were imposed earlier this year. To write this article, I interviewed four experts about what you should buy as brands raise prices due to tariffs, and rounded up a handful of related foreign-made goods the NBC Select staff recommends. I also put together a list of brands that have raised prices due to tariffs already.
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