$169.00
Ulta
A comprehensive, running list of brands increasing prices due to tariffs
The cost of products from Nintendo and Uppababy could go up even more, so you may want to buy that item you’ve been holding out on now.
Jolie increased the price of its filtered showerhead by $4 after it emailed customers about potential price hikes in January. I’ve used the fixture for over a year. It’s made my hair and skin noticeably softer since it removes impurities in my shower water, like chlorine, heavy metals and other minerals. The filtered showerhead takes less than five minutes to install and has all the necessary materials.
Windmill makes some of our favorite window air conditioners, air purifiers and fans. They all connect to the brand’s app so you can control them remotely.
Stanley Black & Decker raised prices on its tools, home, kitchen and outdoor products in April and says it “notified our customers that further price action is required,” according to a statement on its website. That means you can expect to see another round of price hikes later this year. Before then, stock up on supplies you might need in the near future, like drills, tool kits, vacuums and leaf blowers.
Diggs increased prices across its pet products in May, according to an email it sent customers, and says it may have to further adjust prices if necessary. The brand makes some of our favorite essentials for dogs across ages, including the Revol Crate, which won an NBC Select Pet Award. I also use Diggs’ Evolv Crate with my five month old puppy.
Coterie increased the price of its monthly diaper box by $5, and the price of its 4-pack of wipes by $3, per auto-review shipment. In an email to customers, the brand cited “global economic factors and rising material costs” as the reason for the hike. NBC Select reporter Harry Rabinowitz started buying the brand’s diapers when his baby was born last year. “Using Coterie’s diapers make me feel good as a parent because they work really well and don’t have ingredients that I’m skeptical of, like a lot of plastic and perfumes,” says Rabinowitz. “The subscription is easy to use and very flexible — if I’m scheduled to get diapers in five weeks but I need them in two, I can move up my shipment date.”
Uppababy raised prices across most of its products, according to an announcement the brand posted on its website. It’s best known for its strollers and car seats, but also makes other baby products, like high chairs, changing backpacks and bouncers. Rabinowitz used the brand’s Aria car seat to travel with his newborn, and he still uses the brand’s Vista V2 stroller with his now 11 month old. Rabinowitz recommends buying from the brand if you’re looking for high quality pieces and peace of mind as a parent.
Ana Luisa’s price hikes only apply to select items, but the brand didn’t specify which ones. Ana Luisa specializes in hypoallergenic and tarnish-resistant jewelry, and each piece comes with a two-year warranty to protect your purchase. “This brand is my go-to for jewelry,” says NBC Select updates editor Mili Godio. “The styles are super cute and trendy, and the quality actually holds up — I’ve had Ana Luisa rings, earrings and necklaces for over a year and they haven’t tarnished, even after not taking them off before showering or washing my hands.”
Fabletics added a $6.00 tariff surcharge to all orders for members and non-members. You’ll see it reflected in the order details on your receipt. The brand is best known for activewear like leggings, which we’ve tested, but you can also shop swimwear, loungewear and intimates, as well as men’s apparel. “I have a Fabletics workout set that I use during sweaty, high-intensity workouts, and it never stretches out or sticks uncomfortably to my skin,” says Godio. “Plus, the sports bras come in the cutest silhouettes — I have one that zips in the middle, which makes it both flattering and easy to take off.”
Kuru increased prices across all products in April, according to the brand. We recommend the brand’s Tread Sandal in our guide to shoes with arch support; you can also shop sneakers, slippers and boots for men and women.
Labucq increased prices by about 10% on April 15, and by another 10% on May 7, according to a post it shared on Threads. The brand’s shoes, boots, sandals and accessories are made in Italy. NBC Select editorial project manager Rebecca Rodriguez has a pair of heeled loafers from Labucq, who says they’re made from a high-quality leather and feel sturdy and comfortable once you break them in.
Nike began raising prices on its footwear and apparel in late May, although the brand did not specify whether increases are related to tariffs. Rather, it cited price adjustments as part of regular seasonal planning. Nike’s Motiva walking shoes earned a permanent spot in many of our closets after they won an NBC Select Wellness Award last year. SEO editor Nikki Brown still wears hers — if you want a pair, secure them now since Nike produces footwear, clothing and accessories in China, Vietnam and Indonesia. “Walking on Motivas is like walking on clouds, in the best way possible,” says Brown. “My feet are as flat as pancakes, so I love the arch support on these. It’s sturdy but not rigid.” Brown wears these sneakers on hikes as well as to run errands, and they’ve maintained their look and feel after several washes. The shoes are available in men’s and women’s sizes.
Weezie increased prices across its bedding and bath products, according to an Instagram post on the brand’s account. Weezie’s Short Signature Robe, which won a NBC Select Bed and Bath Award. It’s ideal for wearing after a shower, and because it has short sleeves, your arms are free to put on makeup and do your hair. The robe is made from 100% organic long-staple cotton.
In an email sent to customers about price hikes, the brand says you may also see select products periodically out of stock. I use its cookware and bakeware daily, like the Holy Sheet Pan, All Aboard, Beyond Measure and Big Chill.
Souper Cubes has been transparent with customers via email about the challenges it’s facing due to tariffs throughout the past few months. It’s currently grappling with a 44-times increase in customs expenses, leading the brand to search for new manufacturing partners and raise prices. These dishwasher-safe silicone molds are one of my must-have meal prep tools, which I use to freeze soup, broth, sauces, cooked grains and vegetable purees.
Bean & Bean, one of our favorite AAPI-owned brands, sent customers an email in March explaining why coffee costs more these days and informed them that the company started adjusting pricing in response. Bean & Bean did not specify whether all or only specific products were affected.
Omie, which makes bento boxes and mealtime accessories for adults and kids, raised prices in April, according to a post it shared on Instagram. The brand says it’s “hoping this situation is only temporary.”
SharkNinja already raised prices on a handful of products in response to tariffs, and will continue to, according to a statement from the company’s CEO during a recent earnings call. Almost every NBC Select staff member has a Ninja appliance in their kitchen, most of which are manufactured in China and Southeast Asia. While we love using the Creami to make frozen treats, we rely most on Ninja’s more basic kitchen gadgets, like blenders, air fryers and coffee machines. This air fryer is recommended by Brown, who appreciates that it’s easy to use and big enough to feed a few people but compact enough to keep in her tiny kitchen. You can use the appliance to air fry, roast, reheat and dehydrate ingredients, and its detachable parts are dishwasher-safe, according to the brand.
Nintendo is launching its highly anticipated Switch 2 on June 5 for $449.99 — for now, the brand isn’t increasing the price of its handheld gaming console. However, it raised prices on a handful of Switch 2 accessories in April “due to changes in market conditions,” according to a post on the brand’s website. Nintendo also says “other adjustments to the price of any Nintendo product are also possible in the future depending on market conditions.”
In April, Foreo raised prices on its skin care tech and beauty products by 20 to 30%, according to the brand. I’ve used Foreo’s facial cleansing brushes for years because they get rid of dirt, grime and makeup more effectively and efficiently compared to when I scrub with my hands. My all-time favorite is the Luna 4 Go — it’s compact in size, so it doesn’t take up much room in my toiletry bag.
Loftie raised the price of its lamp by almost $200 due to tariffs, according to a post on its Instagram account. There’s currently a few models left at the lower price, but once those are gone, the higher price will become permanent. The Loftie Clock hasn’t been affected by price hikes yet, but the brand’s website says it may be next. Both devices pair with an app that lets you customize and control them.
Boox makes one of our favorite e-readers, and the brand posted a message on Reddit sharing that it raised the cost of its products because tariffs are impacting operational costs. NBC Select editor Jordan Bowan swears by the Onyx Boox Palma 2, which is pocket-sized and lets him annotate pages while reading. It also has a built-in Bluetooth, microphone and speaker.
At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also ensure that all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest.
I’m a reporter at NBC Select who has been covering tariffs since they were imposed earlier this year. I also frequently cover deals and sales like Amazon Prime Day, Black Friday and Cyber Monday. To write this article, I rounded up a list of brands that have raised prices due to tariffs and interviewed one expert about what shoppers should know about the current economic environment.
Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.
