All of our recommendations below are based on our previous coverage and reporting. We’re running deals through price trackers like CamelCamelCamel to ensure each product is either at its lowest price ever or its lowest price in at least three months.
4.8-star average rating from 5,206 reviews on Amazon
A typical Nintendo Switch is $299, but you can get this limited-edition bundle for the same price with even more included. It comes with the Nintendo Switch system (featuring red and blue Joy-Con controllers), an instant download code for the full Mario Kart 8 Deluxe game and a redemption code for a three month Nintendo Switch Online Individual membership.
4.7-star average rating from 153,629 reviews on Amazon
Apple's AirTag is currently at its lowest price all year. The device helps you keep track of your keys, bag, wallet and more once you connect it to the Find My app on an iPhone or iPad. It's built-in battery also lasts for over a year, according to the brand.
4.7-star average rating from 18,024 reviews on Amazon
The Echo Pop is a mini Bluetooth speaker that's equipped with Amazon Alexa. You can use the device to stream music, podcasts and audiobooks, as well as ask Alexa to set timers and alarms for you.
4.6-star average rating from 7,634 reviews on Amazon
Lowest price ever
Control electronics like lamps, air purifiers and fans from your phone with these smart plugs, which come in a pack of two. You can put devices on schedules and timers using the companion app, and control them via Alexa or Google Assistant voice commands. The smart plugs’ compact design allows you to add two to one outlet, or make use of the second plug.
4.4-star average rating from 266,390 reviews on Amazon
Lowest price ever
This mini indoor security camera helps you keep an eye on your home. It livestreams footage to a companion app that also sends you motion detection alters. The camera also lets you hear and speak to pets or people.
4.5-star average rating from 2,364 reviews on Amazon
Lowest price ever
The newest model of Amazon’s Fire Stick offers a more powerful processor and additional storage compared to previous iterations. It also supports Wi-Fi 6E if you own a compatible router. Simply plug the Fire Stick into your TV’s HDMI port to stream movies, TV shows and music. The Fire Stick comes with a remote you can control manually or via voice commands.
4.3-star average rating from 95,153 reviews on Amazon
Never worry about whether you remembered to close your garage door again with this device. Once you pair it with a companion app, you can open and close the door from anywhere, as well as create schedules for it and give entry access to others.
4.1-star average rating from 8,976 reviews on Amazon
Lowest price ever
You can choose from multiple noise cancellation modes while using these earbuds, including Quiet Mode, which offers maximum noise cancellation, and Aware Mode, which lets you partially hear the world around you. The earbuds come with ear tips and stability bands in different sizes, plus a charging case. They’re also water- and sweat-resistant, according to the brand.
4.6-star average rating from 27,476 reviews on Amazon
This cream is formulated with snail mucin, an ingredient that builds a moisture barrier on skin to lock in hydration and help repair damage, according to the brand. It's also made with hyaluronic acid. The moisturizer has a lightweight gel texture and is specifically designed for those looking to heal acne scars, redness and dryness.
4.3-star average rating from 28,222 reviews on Amazon
Lowest price ever
This at-home teeth whitening kit comes with 42 whitening strips, which is enough for 21 half hour treatments. The strips are peroxide-free and formulated with natural ingredients like coconut oil, sage oil, lemon peel oil and dead sea salt, making them suitable for those with sensitive teeth, according to the brand.
4.4-star average rating from 3,597 reviews on Amazon
Lowest price ever
These star-shaped hydrocolloid pimple patches help absorb fluid, reduce inflammation and shrink blemishes while you wear them, according to the brand. This pack comes with 32 patches and a refillable compact to store them in.
4.4-star average rating from 886 reviews on Amazon
Applying this leave-in gel to your scalp helps soothe irritation, itching, dryness and flaking, according to the brand. The scalp treatment is made with ingredients like hydrating hyaluronic acid and a vitamin B3 microbiome balancing complex.
4.6-star average rating from 2,359 reviews on Amazon
Lowest price ever
Fullstar’s vegetable chopper comes with six interchangeable stainless steel blades to help you dice, slice, grate, shred and julienne ingredients. Its lid lets you chop foods directly into the collection tray, which also acts as a storage container.
4.4-star average rating from 18,108 reviews on Amazon
Brew 6, 8, 10 or 12 ounces of coffee with this appliance. It is designed with a 66-ounce removable reservoir that you can either position on the side or back. The single-serve coffee maker has bold and over ice settings, and it accommodates travel mugs up to 7 inches tall.
4.5-star average rating from 2,705 reviews on Amazon
Despite only being 10% off, this is one of best Ninja Creami discounts we've seen all year, and the product constantly goes out of stock, so now is a great time to buy. The ice cream maker is one of our favorites for creating frozen treats like ice cream, frozen yogurt and sorbet. It's also designed with a mix-ins settings, which helps you evenly disburse sprinkles, chocolate chips and more throughout the dessert.
4.6-star average rating from 2,458 reviews on Amazon
Lowest price ever
Bissell makes some of our favorite pet hair vacuums, and this corded model comes with a Pet TurboEraser Tool to get rid of fur deeply embedded in carpets, plus a 2-in-1 dusting brush and crevice tool. You can also use the vacuum’s extension wand to clean high areas, under furniture and stairs, and its swivel head allows you to easily maneuver around your home.
4.2-star average rating from 2,067 reviews on Amazon
Made with Tuft & Needle’s proprietary Adaptive Foam, this pillow is soft yet supportive and contours to the shape of your head when you lay down. It’s also infused with graphite and cooling gel, materials that move heat away from your body throughout the night, according the brand.
4.3-star average rating from 1,069 reviews on Amazon
Lowest price ever
Gaiam’s pack of three 12-by-2-inch plastic resistance bands come in light, medium and heavy resistances. They’re compact and foldable, making them easy to travel with, take to the gym or store at home.
4.8-star average rating from 941 reviews on Amazon
CamelBak’s dishwasher-safe water bottle holds 50 ounces of liquid and is made from durable, lightweight plastic. It comes with a leak-resistant cap that has a chute to drink from and a handle.
4.4-star average rating from 7,013 reviews on Amazon
Lowest price ever
This fitness tracker helps analyze your workouts, sleep pattern, health metrics like heart rate and more. It offers up to six days of battery life on a single charge and connects to a companion app where you can view all the data. It's also water-resistant, according to the brand.
4-star average rating from 2,374 reviews at Zappos
Hoka makes some of our favorite walking and running sneakers, and the brand's lace-up Rincon 3 shoe is a lightweight model available in medium and wide widths. It's constructed in part from mesh, making the shoe breathable, and its sole has a rocker shape, making for smooth heel to toe transitions, according to the brand. You can purchase the sneaker in men's and women's sizes, including half sizes.
Walmart: Up to 70% off products across categories online and in stores
Target: Up to 50% off products across categories online and in stores. Target is also offering its Holiday Price Match Guarantee — the retailer will match the price of items you purchase between Oct. 22 and Dec. 24 if it drops lower within that timeframe.
Nordstrom: Up to 60% off clothing, shoes and accessories, home and kitchen products, beauty and more
Best Buy: Up to 50% off tech, kitchen appliances, toys and more, plus exclusive deals for My Best Buy Plus and My Best Buy Total members
Kohl’s: Up to 70% off apparel and shoes, makeup and jewelry, toys, home and kitchen products and more
Wayfair: Up to 70% off home, kitchen and outdoor products
Home Depot: Up to 45% off home improvement, outdoor products and more through Nov. 29
Saks Off Fifth: Up 80% off clothing, shoes, accessories, jewelry and more
Monos: Up to 30% off luggage, bags and accessories
State Bags: Up to 25% off sitewide through Nov. 27
Samsonite: 30% off suitcases, luggage sets and more through Nov. 26
Frequently Asked Questions
Black Friday takes place the day after Thanksgiving. This year, it falls on Nov. 24.
Black Friday sales are already live, emphasizing that the shopping holiday is no longer a 24-hour event. Brands and retailers now start rolling out sales in late October, and the entire month of November has become so concentrated with discounts that experts started calling it “Black November.”
Yes, you should shop early Black Friday sales, experts told us. If you see a deal you’re interested in, it’s best to purchase it — waiting means the product might sell out, which is common leading up to and during mega sales like Black Friday. Items already on sale are not likely to drop in price much more, if at all, once Black Friday starts. Instead, you’ll see repeated early deals and new discounts on Nov. 24.
While Black Friday used to be centered around in-person shopping, it’s largely become an online shopping event, making it difficult to differentiate between Black Friday and Cyber Monday in recent years. Beyond the exciting atmosphere and having products in your hands day-of, there’s no real benefit to shopping in-person on Black Friday, experts told us. You’ll find more deals online than you will in-person, and it’s easier to compare prices across multiple retailers on your phone, tablet or computer.
Cyber Monday takes place the Monday after Thanksgiving. This year, it falls on Nov. 27. On Cyber Monday, you’re likely to see many of the same deals retailers offer on Black Friday, with a handful of new ones across product categories.
Zoe Malin is an associate updates editor at Select who has reported about Black Friday and Cyber Monday since 2020. She wrote Select’s history of Black Friday and Cyber Monday, as well as a variety of holiday sales articles. For this piece, Malin researched Black Friday and Cyber Monday deals across retailers and referenced Select’s related coverage.