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New & Notable

Our favorite new products this month: Ninja, Beats, Macy's and more

New releases include exercise dresses, running shoes, skin care and more.
Updated July 28, 2023, 5:10 PM EDT

Zoe Malin

Reporter

Harry Rabinowitz

Tech Reporter

This month, brands like Earth Rated, Ilia and more are launching new products across shopping categories.
This month, brands like Earth Rated, Ilia and more are launching new products across shopping categories.Reebok; Earth Rated; Ilia

Google Pixel Fold

This is Google’s first folding phone. When the phone is folded, it has a 5.8-inch display that encompasses the entire cover of the phone. Unfolded, the screen turns into a wide 7.6-inch display. “I love how bright and intuitive the screens are,” says Select associate commerce editor Nishka Dhawan, who has been trying the phone for about two weeks. “I can open the phone if I’m watching a movie or video and keep it closed for regular day-to-day activity.”

Dhawan has tried other folding phones and sometimes finds that they create a visible crease in-between the screens. With the Google Pixel, she has found the crease to be nearly invisible.

The Google Pixel Fold comes in two colors (obsidian and porcelain), with 256 and 512GB storage models.

Google Pixel Fold

Google Pixel Fold

Ninja Thirsti Drink System (Pre-order)

Ninja’s Thirsti Drink System is the brand’s first foray into beverage appliances. It allows you to make still and sparkling water and customize your drink by adding flavor drops as well as other enhancers like electrolytes for hydration or caffeine for a boost of energy. The countertop appliance comes with a 48-ounce water reservoir and a CO2 cylinder.

Ninja Thirsti Drink System

Ninja Thirsti Drink System

Orvis RecoveryZone Dog Beds

Orvis’ RecoveryZone Dog Beds come in two styles: a couch bed with bolsters around three sides and a lounger bed with open sides. Both styles are made with a four-inch medium-density solid foam base, which is topped with a softer, breathable one-inch foam layer. Together, these foams equally distribute weight across the dog bed, reduce pressure points and minimize stress on dogs’ joints, muscles and ligaments, according to the brand. The RecoveryZone dog beds come with a machine-washable, water-resistant cover and are available in sizes small to extra large.

Orvis sent social media editor Sadhana Daruvuri’s Maltipoo Bandit its new couch bed to try. “He loves to rest his head on the surrounding bolsters or just curl up inside to take a nap,” she says. Daruvuri also says the sleek design of this bed fits in with the rest of her home decor.

Orvis RecoveryZone Couch Dog Bed

Orvis RecoveryZone Couch Dog Bed

Allbirds Tree Flyer 2

Allbirds redesigned its Tree Flyer exercise sneaker to have a more snug fit and increased traction to support you while running, training, taking fitness classes and more. The sneaker — which is available in men’s and women’s sizes — has a tighter knit upper compared to the original Tree Flyer, locking your foot into place and preventing it from sliding around in the sneaker, according to the brand.

Allbirds Tree Flyer 2

Allbirds Tree Flyer 2

Jones Road Oil-Free Moisturizer

Jones Road launched an oil-free, fragrance-free moisturizer made with niacinamide, an ingredient that helps brighten skin, reduce water loss and soothes inflammation, especially for those with acne or rosacea, as we previously reported. The moisturizer also contains squalene and glycerin to hydrate skin without clogging pores, and has a lightweight finish, according to the brand.

Jones Road Oil-Free Moisturizer

Jones Road Oil-Free Moisturizer

Kinfield Liplock

In addition to applying sunscreen to your face and body, it’s important to protect your lips from UV rays. Kinfield’s new broad-spectrum SPF lip balm is made with non-nano zinc oxide, making it a reef-safe sunscreen. It contains ingredients like squalene, raspberry seed oil, vitamin E, vitamin C and mango seed butter to moisturize lips, plus is blended with real strawberries to give it a fruity flavor. The lip balm comes in a recyclable paper tube.

Kinfield Liplock

Kinfield Liplock

Macy’s On 34th clothing

On 34th is Macy’s new private label brand focused on women’s apparel, including pieces like lightweight sweaters, jeans, jumpsuits, dresses and more. Clothing is available in sizes from XXS to 4XL and 0 to 26W. You can mix-and-match apparel to put together outfits depending on the occasion.

Macy's On 34th Women's High Rise Wide-Leg Jeans

Macy's On 34th Women's High Rise Wide-Leg Jeans

Saatva Dog Bed

Mattress company Saatva released its first-ever dog bed, which comes in sizes that fit small, medium and large pets. The bed is made with the same coils found in the brand’s mattresses and has a quilted layer that gives the bed a cooling, plush and pillowy feel. It’s 4 inches tall, which means it has a little lift to it while still being easy enough for dogs to climb into. The bed also has a non-slip bottom and comes with a removable cover you can spot clean.

Saatva Dog Bed

Saatva Dog Bed

Pikmin 4

The sequel to 2013’s Pikmin 3, this Nintendo game has you controlling a tiny alien exploring a strange world (read: Earth) in an attempt to rescue a fellow spacefaring explorer. You are assisted by a small army of Pikmin, half-plant, half-animal creatures that can carry items, battle creatures, destroy obstacles and more.

“The game is really easy to play because the controls are straightforward, even for someone like me who has never played any Pikmin game before,” says Dhawan. “There’s always a task to do and the Pikmin are so adorable and fun.” Pikmin 4 is available for the Nintendo Switch.

Pikmin 4

Pikmin 4

Nothing Phone 2

Known for its transparent earbuds, the Nothing Phone 2 is the brand’s first formal phone launch in the U.S. It’s an Android smartphone with a distinct transparent design on the back of the phone. The back also has a series of individual lights, called the Glyph Interface, that can show key information like notifications, volume, calls, and charging, without you having to look at the screen. The Phone 2 comes in black or white, with 128, 256 and 512GB storage models. It is certified as compatible with AT&T and T-Mobile.

Nothing Phone 2

Nothing Phone 2

Poppi clothing collection

For the first time, Poppi — a Select staff favorite beverage brand — is opening its apparel collection to the public. The brand previously only gifted items to select fans, subscribers and content creators. The collection includes a branded crewneck sweatshirt, sweatshorts, tote and socks. You can purchase each item from the limited-edition apparel collection individually.

Poppi Shut Up Crewneck

Poppi Shut Up Crewneck

Outdoor Voices exercise dresses

Outdoor Voices is marking five years since the release of its original exercise dress, and in commemoration, the brand is discounting it by 20%, as well as debuting two new styles.

Outdoor Voices Doing Things Dress

Outdoor Voices took inspiration from its Doing Things Bra to design this new exercise dress that molds to your body. It’s made from the brand’s TechSweat fabric, a combination of nylon, lycra and polyester. The dress has a built-in racerback shelf bra with removable padding and mesh detailing that allows air to circulate throughout. There’s a bodysuit liner under the dress with pockets on the shorts to store your phone or keys. The shorts also have sticky grippers on the gem so they don’t roll up. You can purchase this dress in sizes XS to XXXL.

Outdoor Voices Doing Things Dress

Outdoor Voices Doing Things Dress

Outdoor Voices Doubles Dress

The Doubles Dress is a flowy style with a pleated skirt and a form-fitting top. You can customize the dress’s fit with the adjustable straps, and convert them to be straight or cross-cross. The Doubles Dress — which is made from recycled polyester and spandex — also has a bodysuit liner with pockets and sticky grippers on its shorts. You can purchase the Doubles Dress in XXS to XL sizes — the brand recommends sizing up since it tends to run small.

Outdoor Voices Doubles Dress

Outdoor Voices Doubles Dress

Asics Gel-Kayano 30 Running Shoe

Asics makes some of our favorite shoes for walking and running, and the Gel-Kayano series is a top-rated bestseller on Asics and Amazon. The new Gel-Kayano 30 is a running shoe made with stability in mind. It has a wider platform, extra cushioning and an increased stack height compared to the previous iteration, according to the brand. The Gel-Kayano 30 is available in men’s and women’s sizes.

Asics Gel-Kayano 30 Running Shoe

Asics Gel-Kayano 30 Running Shoe

Olaplex Volumizing Blow Dry Mist

Olaplex created this mist to protect hair from heat up to 450 degrees Fahrenheit and speed up blow drying time. You can apply the mist to wet or dry hair, as well as all hair types. The mist also adds body and bounce, plus makes hair soft and shiny, according to the brand.

Olaplex Volumizing Blow Dry Spray

Olaplex Volumizing Blow Dry Spray

Lifestraw Peak Series Solo

Lifestraw’s original portable water filter was a bestseller from Amazon Prime Day 2023, and this new filter from the brand is its most compact yet at about 48 grams. The Solo is part of the Peak Series collection, which has an enhanced filter that reduces clogging, click-to-close caps and screw-threading on the bottom for attaching to most screw-top plastic bottles, according to the brand.

Lifestraw Peak Series Solo

Lifestraw Peak Series Solo

Reebok Nano X3 Adventure Training Shoes

This training shoe is the outdoor version of Reebok’s Nano X3 training shoe, hence the adventure naming. The knobby tread boosts grip while the water-resistant mesh keeps water out during inclement weather, according to the brand. Its midsole provides stability and cushioning for weight lifting, jumping and light running, says Reebok. The shoes are available for men and women.

Reebok Nano X3 Adventure Training Shoes

Reebok Nano X3 Adventure Training Shoes

One Stripe Chai Chai Coffee

One Stripe Chai — one of our favorite AAPI-owned beverage brands — debuted its first coffee product in collaboration with Yes Plz Coffee, which is also an AAPI-owned business. The Chai Coffee blend represents the duality of the founders’ identities: Chai is a traditional beverage consumed in South Asian homes, while coffee is often Americans' drink of choice. The Chai Coffee blend is made with Yes Plz Coffee’s espresso brew and black tea, plus spices like cardamom, black pepper and ginger. You can brew it over the stovetop or using a manual drip or French press, and drink it hot or cold.

One Stripe Chai Chai Coffee

One Stripe Chai Chai Coffee

Earth Rated Dog Toy Collection

Earth Rated — whose wipes are a Select Pet Awards winner — launched a collection of dog toys made from durable natural rubber. Some of the toys are meant to mentally stimulate pets and prevent boredom, while others encourage physical activity. The collection includes five toys in total: a chew toy, flying disk, tug-of-war toy, ball and treat dispensing toy. Each toy comes in multiple sizes and is top-rack dishwasher safe.

Earth Rated Dog Chew Toy

Earth Rated Dog Chew Toy

Ilia The Cleanse

The Cleanse is a face wash and makeup remover in one. It’s designed to remove dirt, makeup and sunscreen from the skin, gently stripping it bare so you have a fresh face. The foaming cleanser contains a hydrating sugar complex that adds moisture to the skin, as well as plant-based surfactants that create a soft lather. It’s fragrance-free and comes in a recyclable pump bottle.

Ilia The Cleanse Soft Foaming Cleanser

Ilia The Cleanse Soft Foaming Cleanser

Lumos Ultra E-Bike Helmet

Lumos makes some of our favorite bike helmets, and this new model is built with enhanced protection to meet NTA-8776 certification, a set of Dutch standards meant to provide protection for powered vehicles (like e-bikes) traveling at 20 mph or higher. Unlike Lumos’ other helmets, this one has both front and rear turn signal lights, a retractable visor and a magnetic neck strap buckle. It has automatic brake lights in the rear and comes with a small remote control for activating the turn signals.

Lumos Ultra E-Bike Helmet

Lumos Ultra E-Bike Helmet

Kiki Pretty Nail Graffiti

Kiki, a new beauty brand that lets shoppers vote for items they want to be released, launched its first product: a click-pen filled with peel-off nail polish. The polish has a water-based formula and it dries in less than five minutes, says associate updates editor Zoe Malin, who tried it after the brand sent her a sample. You can easily remove the nail polish by peeling it off nails, eliminating the need for nail polish remover. The aluminum click-pen the polish comes in is recyclable and refillable.

You can currently pre-order Kiki’s nail polish in matte black and gloss white, as well as pearl, a shade shoppers voted on. If you sign up for a free Kiki account, you can participate in voting on the next color to be added to the collection.

Kiki Pretty Nail Graffiti

Kiki Pretty Nail Graffiti

Brooks Cascadia 17 Trail Running Shoe

Brooks enhanced the design of its Cascadia 17 trail running shoes to make them even more supportive and stabilizing for those logging miles on changing terrain. The sneakers are built with the brand’s Trail Adapt System, which includes lightweight cushioning, a protective plate that helps the shoes respond to the trail’s surface and outsole pads that aid your balance on uneven ground. The grippy outsole also adds traction on wet or dry surfaces. You can purchase these trail running sneakers in men’s and women’s sizes.

Brooks Cascadia 17 Trail Running Shoe

Brooks Cascadia 17 Trail Running Shoe

On Running Cloudboom Echo 3

The Cloudboom Echo 3 is On’s marathon racing shoe. It has a carbon speed board inside the rocker-shaped footbed that helps propel you forward, according to the brand. The men’s version weighs 215 grams and the women’s version weighs 188, much lighter than your typical everyday running shoe. This shoe is not meant for everyday training, the brand’s popular Cloudrunner or Cloudsurfer shoes are a better fit for casual runs. The Cloudboom Echo 3 is available in men’s and women’s sizes.

On Running Cloudboom Echo 3

On Running Cloudboom Echo 3

Why trust Select?

To round up the best new launches each month, Zoe Malin and Harry Rabinowitz choose products they think Select readers should know about. They include products from brand’s Select previously covered, or brands Select staffers recommend. Malin and Rabinowitz also regularly try new product launches to share their experience with items.

Catch up on Select's in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram and Twitter to stay up to date.

Zoe Malin

Zoe Malin is a reporter for NBC Select who leads coverage for tentpole sale events including Amazon Prime Day, Black Friday and Cyber Monday.

Harry Rabinowitz

Harry Rabinowitz is a reporter for NBC Select, where he is constantly trying and reviewing the latest and greatest tech gadgets.

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