79+ cool product launches from October: Shop new releases from Rhode, Shark and more
The Oura Ring just got a major style upgrade, plus Ruggable simplified its most popular product and La Mer debuted a lipstick-skincare hybrid.
The REI Co-op Campwell Collection is designed for lifestyle and moments in between adventures, according to the brand. The 36 new items include fleece pullovers and sweaters, down vests and parkas, and a few camping tents and accessories.
Other notable apparel and footwear launches:
- Feetures Women’s Stride Flex Performance Tank
- Keen Roam trail running shoe
- Reebok Nano Pro Training Shoe
Tech launches
Oura Ring is Rabinowitz’s favorite smart ring right now, but he wasn’t always a fan of the gold and rose gold colorways. Oura Ring 4 Ceramic could change that. It’s a new version with an outer layer made of zirconia ceramic (instead of titanium). “I saw the ceramic models in person — they are much more colorful and fun than the titanium colorways,” says Rabinowitz.
Alongside the Ceramic version, Oura announced a portable charging case, multi-ring support and upcoming blood panel and Amazon Alexa+ support.
The Google Pixel Watch is our favorite smartwatch for anyone with an Android phone, and the new Pixel Watch 4 has some notable upgrades compared to the previous version. It’s got a brighter screen (3,000 nits, as bright as an Apple Watch Ultra 3), better battery life (up to 40 hours in the larger version) and faster charging. It also now has satellite SOS communication — you can contact emergency services when you’re off-the-grid by connecting to a satellite for messaging. “The list of improvements goes on (better automatic workout tracking, on-device Gemini, etc.), but I think it’s safe to say the Google Pixel Watch 4 is still the Android smartwatch to get,” says Rabinowitz.
Ring, the smart home security brand owned by Amazon, is launching multiple new and updated products this month. The most notable are the “Pro” cameras that are capable of 4K resolution video and 10 times digital zoom, which should make it easier to identify people, objects, pets and more at a distance.
Withings is well-known for making advanced home health tools like connected blood pressure monitors and smart scales. The U-Scan Nutrio is a urine analysis tool that fits inside your toilet and collects urine samples automatically. It can track your Ketone and vitamin C levels, hydration and urine pH levels, and provides analysis and trend data automatically through the connected Withings app. The brand also launched the U-Scan Calci, which measures metrics more specifically related to kidney health and kidney stones.
Note: The U-Scan Nutrio is not intended for medical use, self-diagnosis, or in lieu of consultations with your doctor, according to the brand.
Other notable tech launches:
- Amazon Echo Dot Max (pre-order)
- Amazon Echo Studio (pre-order)
- Amazon Fire TV 4-Series (2025) (pre-order)
- Aura Ink
- Belkin Stage PowerGrip
- Blink Arc (pre-order)
- Blink Mini 2K+ (pre-order)
- Blink Outdoor 2K+ (pre-order)
- Bose QuietComfort Ultra Headphones (2nd Gen)
- Google Nest Cam Outdoor (Wired, 2nd Gen)
- Google Nest Cam Indoor (Wired, 3rd Gen)
- Google Nest Doorbell (Wired, 3rd Gen)
- Google Pixel 10 Pro Fold
- Google Pixel Buds 2a
- Beauty and wellness launches
Rhode just added hydrogel eye patches to its skin care lineup. They target dark circles near the inner corners of your eyes and fine lines around the outer corners using ingredients like caffeine, peptides, sodium PCA and glycerin, which depuff, brighten, moisturize and tighten skin, according to the brand. They also have an inherently cool feel, so you don’t have to refrigerate them beforehand. Rhode recommends wearing the under-eye masks two to three times per week for 10 to 15 minutes at a time.
La Mer’s The Lip Treatment is equal parts skin care and color. It hydrates and plumpens using emollients like plant-based oils and butters, as well as supports the skin’s natural collagen to define the overall look of lips, according to the brand. It leaves behind a shiny look and a soft, smooth feel. It’s available in a sheer bare shade, as well as three buildable colors: rose (pink), honey (peachy beige) and cocoa (neutral brown). You can also use it as a primer under other lipsticks and glosses.
Revlon’s new travel-friendly One-Step Multi-Styler can dry, curl, smooth, shape and volumize hair with its three interchangeable head attachments. You get a volumizer plus a brush that dries hair while adding bounce and volume; a root booster head that makes curls, waves and flips; and a paddle brush head that detangles, smoothes, tames and styles hair. Each attachment has tangle-free bristles, and the multistyler’s ceramic technology and temperature controls protect hair from heat damage, according to the brand.
Other notable beauty and wellness launches:
- Aveda Abundant Blowout All-Over Volumizing Spray
- Aveda Pure Abundance collection (shampoo, conditioner and style prep)
- Byoma Foaming Rice Deep Cleanser
- Byoma Hydrating Milky Moisturizer
- Curology DayPrime Rx
- Garnier Fructis Method for Curls collection (shampoo, mask and spray)
- Harry’s Eau de Parfum collection
- Irene Forte Skincare Bio-Peptide Lip Treatment (pre-order, ships mid-Nov.)
- Mario Badescu Skin Perfecting Soothing Balm with Salicylic Acid
- Rael Collagen + Salmon PDRN Hydrogel Mask
- Sunday Riley Tidal Deep Hydration + Plumping Serum
- Superegg Soft Strength Rich Resilience Cream
Travel launches
You don’t need to attach a separate tracker, like an Apple AirTag, to this carry-on suitcase to make sure you know where it is — it has one directly built into its TSA lock, which connects to Apple’s Find My and Google’s Find Hub networks. The hard-shell suitcase also has an ejectable battery with USB-C ports so you can charge your devices. Some of the more standard suitcase features include a Y-strap compression system to secure your stuff inside, a hidden laundry bag and quiet 360-degree spinner wheels.
This tote has a built-in garment bag on its exterior, letting you protect a suit, dress, long skirt or dress pants in transit and easily access it when you get to your destination without unpacking the main compartment. The bag’s interior is spacious to fit all your other belongings: There’s a padded laptop pocket, multiple organizational pockets, an extendable gusset if you need more space, two shoe compartments and two end pockets for water bottles or umbrellas. The tote’s trolley sleeve also lets you slip it over suitcase handles.
You can wear Cuyana’s The Dia Bag as an oversized clutch or shoulder bag (it has an included removable shoulder strap), and if you buy the adjustable strap separately, it becomes a crossbody, too. The east-west bag has cinched and magnetic closures, a small interior pocket and a key loop, plus it’s big enough to fit your phone, wallet, sunglasses and a small planner. It’s made from Turkish lambskin leather with jewelry-inspired hardware, and Cuyana sells compatible gold chains separately (a chunkier one and a more delicate looking option) if you want to elevate the bag’s look. The Dia Bag comes in a mini version, too.
Other notable travel launches:
Home and kitchen launches
The Wonder Oven Pro is a new and improved version of Our Place’s original Wonder Oven. It has a digital control panel, rather than dials, that lets you adjust the appliance’s timer, temperature, oven light and mode (there’s eight modes, including bake, air fry and toast). Its quartz and stainless steel heating elements also cook food faster and more evenly compared to the original model, according to the brand. The Wonder Oven Pro, which has a large 30-liter capacity, comes with a bake pan, air fryer basket, wire rack and crumb tray.
NBC Select reporter Zoe Malin has been using the Wonder Oven Pro for about two weeks. “I loved the original Wonder Oven, but the Wonder Oven Pro is a major upgrade. It heats up and cooks food so much faster than my standard oven — I honestly haven’t turned on my standard oven since I got this,” she says. “I wasn’t able to set an exact time or temperature on the original Wonder Oven due to the dials, which was a major flaw for me. But the Pro’s digital display now makes that possible, and since it’s a bit bigger, I can fit so much food inside. Cooking on two racks is also more efficient in this model — I put fish and veggies on one rack and potatoes on another almost every night for dinner.”
Ruggable’s rugs have always consisted of two pieces: a pad and cover. But the new Ruggable All-in-On combines everything into one piece, eliminating the need for separate layers or assembly. You just take it out of the box and roll it out. The rug is machine-washable and stain-resistant, according to the brand. It has a built-in non-slip backing, too. You can buy Ruggable All-in-One rugs in a variety of colors and styles, and two textures: tufted, which is best for high-traffic spaces, and plush, which is extra soft and has thicker fibers with a cozier look.
The Complete Bar Set is Caraway’s first expansion into barware. The nine-piece collection includes mixology tools made from stainless steel, like a double-walled shaker, a jigger and a muddler, and each one is weighted so it feels balanced and solid while you’re using it. The set also comes with a birchwood modular storage system that has a magnetic fabric-wrapped back wall, keeping everything in place. The set comes in six colors.
Blueair makes some of our favorite air purifiers, and this new model combines its air purification with a sunrise alarm clock. You can customize the air purification, light modes, and alarm from the purifier or through the Blueair app. It also has a USB-C port, so you can plug in your phone or earbuds and charge them from the air purifier. It’s small and light enough to fit on a nightstand or bedside table.
Shark’s latest cordless upright vacuum has the strongest suction yet for an under 7-pound model, according to the brand. A full battery gives you up to 20 minutes of run time, and its charge cycle is about three hours long. The vacuum, which has a 0.74-quart dust cup, is designed with dual-speed brushroll technology — that means it automatically swaps between deeply cleaning carpets and gently cleaning bare floors. Its LED headlights also highlight dirt and dust on your floors so you don’t miss spots, and its anti-clog design ensures consistent airflow and reduced maintenance.
Other notable home and kitchen launches:
- All-Clad Stainless Steel Bakeware
- All-Clad Pro-Release Mini Bakeware
- Blueair Dreamwell Humidifer
- Canopy Bedside Air Purifier
- Caraway 4-Piece Mini Utensil Set
- Eight Sleep Pod Pillow Cover
- Fellow Pirch glassware collection
- Gardyn Studio 2 hydroponic system
- Gozney Dome Gen 2 Series
- Heather Tylor Home x The Company Store Collection
- Ikea Sandlopare Collection
- Ninja BlendBoss
- Ninja Slushi Max Smart Frozen Drink Maker
- Shark PowerDetect ThermaCharged 2-in-1 Robot Vacuum and Mop
- Shark StainForce
- T-fal Infrared Air Fryer 2.0
- T-fal Ingenio Essentials 11-Piece Cookware Set
- Tineco Floor One S7 Stretch Steam
- Tineco Pure One A90S
Fitness and wellness launches
The Kettlebell is one of Bala’s newest pieces of strength training equipment, available in 10-, 20- and 30-pound sizes. It has a rigid handle so you can securely grip it (even when you’re sweaty) and a cushioned base that’s gentle on your floors. Bala’s Power Ball is also new. It’s a small, round, handheld weight available in 2- and 3-pound sizes, making it best for yoga, Pilates, aerobics, core training and rehabilitation, according to the brand.
It’s not often a major fitness brand overhauls its entire product lineup, but that’s what Peloton did this month with five new launches. The new fitness machines all have large, built-in swivel touchscreens, so you can rotate them depending on your activity. The plus-series devices have a built-in camera that tracks your movements, reps and weights, and can give you feedback in real time.
All the devices use the new Peloton IQ software, which uses your workout data and history to give personalized recommendations for workouts and fitness plans. You can sync Peloton with your Apple, Garmin or Fitbit accounts.
The G-Vest Icon is Omorpho’s first adjustable weighted vest. The men’s version comes at 10 lbs. and goes up to 20 lbs., while the women’s version comes at 6 lbs. and goes up to 12 lbs. You can make the zip-up vest heavier or lighter by adding or subtracting G-Packs, which are weighted panels that snap into place on the interior and exterior. The G-Packs are sold separately, so you can buy more as you progress and are ready for an extra load while walking, hiking or doing strength workouts. The G-Vest Icon’s fit is customisable, too, with its adjustable shoulder straps and side cinch pulls.
Liquid I.V.’s hot chocolate is its first electrolyte powder that you mix into hot water, giving a way to warm up and hydrate prior to or after workouts. It’s made with real cocoa, which gives it an earthy, nutty flavor, and 440 mg. of electrolytes, as well as four types of vitamin B, according to the brand. The powder is free from artificial sweeteners and colors, too.
Other notable fitness and outdoor launches:
Why trust NBC Select?
To round up the best new launches each month, reporters Zoe Malin and Harry Rabinowitz choose products they think NBC Select readers should know about. They include products from brands NBC Select has previously covered, or brands staffers recommend. Malin and Rabinowitz also regularly try new product launches to share their first-hand experiences.
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